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Influ2 Blog

B2B Marketing Insights: case studies, trends and useful tips for marketing professionals

MARTECH ADVISOR: It’s Time to Rethink the Funnel

Why B2B marketers’ mindsets must change – starting with the funnel – and how by combining elements of outbound and inbound, they can build better relationships toward the path to purchase.

JUN 19, 18
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MARTECH SERIES: Is Person-Based Marketing an Upgrade to ABM?

Your customers are real people, and they want to be treated with real experiences. That’s the whole context of Person-based marketing (PBM).

MAY 28, 18
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DEMAND GEN REPORT: Why Account-Based Marketing Has Failed – And How We Can Fix It?

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers...

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Why I Don’t Panic and Run When I See ‘GDPR’

Lately we have all been on the edge trying to align our marketing with GDPR. Let's talk about marketing channels that are in compliance with GDPR and can work wonders.

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How To Reach Customers Like Tesla

This post will restore your faith in "How to" articles by offering a fresh perspective on how Influ2 marketing team can build relationship with utterly desirable yet unreachable customers, like say Tesla...

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4 Simple Rules For Creating B2B Banners That Convert + Bonus Tips

150 out of 200 banners perform with a CTR lower than 1%...Keep these rules in mind when creating a banner to improve your CTR....

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How Personalization deCREEPYfies Advertising

When someone hears about person-based marketing, many ask if it isn’t too creepy for the customers to see personalized ads. I have to be honest here. I believe online advertising overall …

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What Is Person-Based Marketing? How Is It Different From ABM?

Unless you’ve been living under a rock for the last decade, you’ve heard of Account-Based Marketing (ABM). Odds are you’ve already tried it out and it didn’t live up to …

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Your high-tech PR sucks because media are just like bookstores

Spreading the word about your product is incredibly hard. PR experts focus on creating a great story that appeals to both journalists and the audience. For my friend, who sells …

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Are You Proud Of Your Content?

The other day a friend of mine told me that he wouldn’t spam his clients with white papers that his marketing team creates. I was stunned by his words. Yet …

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Account-Based Marketing 2018: Is It Time To Call It 2.0?

Account-based marketing has been around for more than a decade and is used mainly by black-belt CMOs of large enterprises. Now, two key innovations will unlock mass-adoption of this concept. Which …

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