Influ2 in 2023
Join us for a quick exploration of advertising results Influ2's exciting milestones of 2023. From successful campaigns to tech triumphs, let's celebrate the colorful moments of the past year!
In 2023, we took a leap from person-based advertising to end-to-end revenue marketing
We’ve officially launched Influ2 V2 which introduced several key features:
Sales Priorities
We've made it easier for marketers to align with salespeople. Sales priorities contain all engaged prospects with their contact-level intent data – aka what ads they clicked and when. And it’s now a separate section on the Influ2 dashboard and also a part of the CRM dashboard. This helps SDRs to send timely personalized emails based on relevant engagement signals, while marketing can track if these signals are used effectively.
Influ2 has done an incredible job of anticipating the information that my marketing team needs to deliver to revenue operations and sales for them to effectively follow-up on the activity we're generating.
Cohort Builder
Influ2 V2 helps you build target audiences by dynamically pulling data directly from your CRM and using Cohort builder as a constructor. You can define the criteria that make the most sense for your business, such as persona, industry, or awareness level. This way, you’ll always stay on top of sales priorities and target the same audience your sales are going after.
I don't need to create dozens of custom contact lists before launching the campaigns. Now, I fully do the audience segmentation directly in Influ2. All our CRM parameters are already there. I can create any audience I need, literally in seconds.
Buyer’s Journeys
With multi-stage journeys, marketers can personalize ad experiences for each prospect individually, depending on their journey stage. This allows them to automatically deliver relevant personalized ads at the right moment.
We use Influ2 V2 to drive qualified pipeline and boost sales. Instead of building generic funnels, guessing at which awareness or consideration level the prospect is, it lets us think user journeys already from the ad stage. So whenever I have a complex message, I can tell this story pillar by pillar.
Revenue Report
We know that marketing and revenue operations teams have historically struggled with proving marketing influence on the sales pipeline. So when building Influ2 V2, our major objective was to help marketing get the credit they deserve by proving their impact in real dollars. In Influ2 V2, we use contact-level attribution to track the marketing impact from the first touch to a closed deal. This enables GTM leadership to see each influenced, progressed and closed opportunity and prove program ROI.
We now can see a direct impact of our marketing efforts on the pipeline and revenue. Working with Influ2 helps us unify marketing and sales activities. We can spend our marketing budget on targets that we actually care about.
G2 recognition
The G2 winter reports also brought some good news to wrap up the year – Influ2 is named a worldwide leader in the ABM advertising category.
We've also snagged awards for Best Estimated ROI, Best Usability, Most Implementable, Easiest to Use, and more. It’s even more flattering that we’ve been getting these badges consequently each season throughout the year. Thank you all for your love and support. We couldn’t have done it without you!
Can you fall in love with a vendor? The entire customer journey with Influ2 is outstanding. It is the kind of stuff you teach in business schools, but honestly, I never thought a company could deliver the whole thing without any compromises.
Anastasiia is a Marketing Manager at Influ2 with over 8 years in the industry. She specializes in content marketing and appreciates the creative aspects of her role. When not generating more pipeline, she enjoys reading, knitting, and spending time with her two rescue cats and a lovely beagle named Bibi.
