Webinar • Mar 23, 2022

The Advantages Of Buying Group Marketing

What will you learn?

Why Buying Group Marketing should be your new way of thinking about individuals involved in making a purchasing decision
How to conceptualize the different personas involved in a buying decision and personalize your approach to fit their specific needs
How BGM can be implemented in day-to-day marketing campaigns

Speakers

Dmitri Lisitski

Co-Founder & CEO of Influ2

Klaudia Tirico

Editor of DemandGen Report

Key Points

[00:33]	About Influ2
[02:29]	On marketing to people and not just accounts and how Influ2 helps you target every relevant individual within every account
[04:34]	How to get started with buying group marketing for targeting different members of a buying committee
[06:02]	On messaging personalization
[07:59]	How to measure all the relevant business metrics from a new perspective
[10:16]	CEO's day-to-day priorities
[11:51]	A few words on office life at Influ2 and how the new dynamic looks like
[14:52]	A sneak peek into the conversation CEOs have with each other
[17:36]	What’s next for Influ2?

Key takeaways

Buying Group Marketing introduces a new way of thinking about individuals involved in making a purchasing decision, rather than just targeting accounts.

It focuses on different personas involved in the buying process and helps companies personalize marketing approaches to meet their specific needs.

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