Webinar • Feb 20, 2025

Winning Together: How aligned sales and marketing teams close more deals

Learn how to:

  • Actually measure alignment
  • Spot and resolve alignment gaps
  • Improve your marketing-to-sales handoff

Speakers

Dmitri Lisitski
Dmitri Lisitski
Co-Founder & CEO at Influ2
Rodney Rasmussen
Rodney Rasmussen
Senior Product Marketing Manager

Chapters

Key takeaways

Alignment between sales and marketing can be measured through two key metrics: marketing-to-sales handoff and audience overlap.
Companies with high alignment in both handoff and audience overlap see a significant increase in their pipeline, with marketing influencing 29% of their pipeline and boosting conversion rates by up to 87%.
Influ2’s new dashboard provides a visual way to measure alignment. It tracks metrics like warm-up audience, broken handoffs, cold contacts, shared audience, and aligned handoffs.
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