Beyond Personalization: How Humanization Drives Real Connections
What you'll learn:
How humanization helps stand out in a competitive market;
How an allbound approach ensures your resources are focused on the most impactful initiatives.
Speakers
Morgan J. Ingram
CEO at AMP
Joe McNeill
CRO at Influ2
Key Points
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Intro
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Evolution of outbound
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How humanization becomes a powerful differentiator
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The concept of allbound
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How to ensure alignment across teams
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On becoming more intentional and focusing on the right audiences
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Top do’s and don’ts for effective outreach
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On contact-level targeting with Influ2
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Outro
Transcript
Welcome everyone to the GTM summit. We're here in Austin, and you see that we're in this beautiful crater setup, and it’s provided by Influ2. I'm really excited to dive into why exactly Influ2 is doing what they're doing. I'm excited about it because of a lot of things that we're working on here at AMP. But first and foremost, John, introduce yourself. You were telling me about your hockey days. Could you actually just tell us your favorite hockey story? Let's start there.
My name is Joe McNeil, CRO at Influ2. My favorite hockey story? I don’t know. Actually, my favorite hockey stories are around my kids now. My son’s into hockey, and he always comes and says, "Dad, how did I do today?" It’s just like, "You had fun?" It’s like, "Yeah.” So I’m just, like, “You did good then”.
Key takeaways
The focus has shifted from personalization to humanization. While AI enables personalization at scale, differentiating now requires providing genuine value and fostering meaningful conversations with prospects.
A multi-channel, team-aligned, allbound approach is essential. The emphasis is on aligning messaging, audience targeting, and team goals to ensure a cohesive pipeline strategy.
Influ2’s approach targets specific individuals with personalized, stage-relevant ads synced to CRM data. This provides insights into buyer engagement, supporting both marketing and sales in delivering a seamless and impactful buyer experience.