WebinarDec 12, 2024

Beyond Personalization: How Humanization Drives Real Connections

What you'll learn:

  • How humanization helps stand out in a competitive market;
  • How an allbound approach ensures your resources are focused on the most impactful initiatives.

Speakers

Morgan J. Ingram
Morgan J. Ingram
CEO at AMP
Joe McNeill
Joe McNeill
CRO at Influ2

Key Points

Key takeaways

The focus has shifted from personalization to humanization. While AI enables personalization at scale, differentiating now requires providing genuine value and fostering meaningful conversations with prospects.
A multi-channel, team-aligned, allbound approach is essential. The emphasis is on aligning messaging, audience targeting, and team goals to ensure a cohesive pipeline strategy.
Influ2’s approach targets specific individuals with personalized, stage-relevant ads synced to CRM data. This provides insights into buyer engagement, supporting both marketing and sales in delivering a seamless and impactful buyer experience.
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