Cohort builder
Turn your CRM data into ad audiences
Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.
without Influ2
Target people you think match Sales priorities, but there’s no way to know for sure.
with Influ2
Target people you know are tied to Sales pipeline, so you can help influence deals.
Put your marketing in context
Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Choose how you want to group your prospects
Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.
Align your audience with sales priorities, even if they change
Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.
Create custom journeys for each segment of your audience
Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.
Analyze cohort performance
See how each cohort has performed over time to identify successes and areas for improvement.
Keep targeting precise
Audienscope tracks when contacts move companies or start a new job—and automatically syncs to your CRM—to keep cohorts up to date.
Want to see Influ2 in action?
What can you do with contact-level ads?
Align Marketing with Sales
Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.
Create high-performing content
Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.
Test and optimize messaging
Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Cohort builder
Turn your CRM data into ad audiences
Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.
without Influ2
Target people you think match Sales priorities, but there’s no way to know for sure.
with Influ2
Target people you know are tied to Sales pipeline, so you can help influence deals.
Put your marketing in context
Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Choose how you want to group your prospects
Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.
Align your audience with sales priorities, even if they change
Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.
Create custom journeys for each segment of your audience
Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.
Analyze cohort performance
See how each cohort has performed over time to identify successes and areas for improvement.
Keep targeting precise
Audienscope tracks when contacts move companies or start a new job—and automatically syncs to your CRM—to keep cohorts up to date.
Want to see Influ2 in action?
What can you do with contact-level ads?
Align Marketing with Sales
Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.
Create high-performing content
Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.
Test and optimize messaging
Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Cohort builder
Turn your CRM data into ad audiences
Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.
without Influ2
Target people you think match Sales priorities, but there’s no way to know for sure.
with Influ2
Target people you know are tied to Sales pipeline, so you can help influence deals.
Put your marketing in context
Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Choose how you want to group your prospects
Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.
Align your audience with sales priorities, even if they change
Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.
Create custom journeys for each segment of your audience
Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.
Analyze cohort performance
See how each cohort has performed over time to identify successes and areas for improvement.
Keep targeting precise
Audienscope tracks when contacts move companies or start a new job—and automatically syncs to your CRM—to keep cohorts up to date.
Want to see Influ2 in action?
What can you do with contact-level ads?
Align Marketing with Sales
Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.
Create high-performing content
Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.
Test and optimize messaging
Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Cohort builder
Turn your CRM data into ad audiences
Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.
without Influ2
Target people you think match Sales priorities, but there’s no way to know for sure.
with Influ2
Target people you know are tied to Sales pipeline, so you can help influence deals.
Put your marketing in context
Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Choose how you want to group your prospects
Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.
Align your audience with sales priorities, even if they change
Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.
Create custom journeys for each segment of your audience
Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.
Analyze cohort performance
See how each cohort has performed over time to identify successes and areas for improvement.
Keep targeting precise
Audienscope tracks when contacts move companies or start a new job—and automatically syncs to your CRM—to keep cohorts up to date.
Want to see Influ2 in action?
What can you do with contact-level ads?
Align Marketing with Sales
Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.
Create high-performing content
Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.
Test and optimize messaging
Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects