Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.
3 min
ABM Was Never Meant to Stop at the Account Level
Traditional Account-Based Marketing (ABM) falls short with account-level data. See how contact-level ABM and intent data make sales truly actionable.
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
Buyers Are Showing You The Way. Are You Paying Attention?
Targeting the wrong people and sending irrelevant outreach can ruin relationships with buyers before they even start. Here's how Marketing can help Sales build meaningful connections from the very beginning.
Daria Ivanova
Marketing Director at Influ2
2 min
Influ2 Introduces Contact-Level Buyer Intent Capabilities
New Product Functionality Advances Account-Based Marketing Through Actionable Intent Data From Named Individual Buyers
Doug Madey
Director of Communications
8 min
How Paddle Builds Dynamic Ad Audiences Without Relying on Ops
Barbara Nitke
Senior Manager of Customer Marketing
2 min
How Marketbridge Helped BioCatch Boost Pipeline by 6x with Contact-Level Precision
Barbara Nitke
Senior Manager of Customer Marketing
6 min
Good Outreach Starts with EQ (And the Right Signals)
Joe McNeill
Chief Revenue Officer at Influ2
6 min
An SDR’s Guide to Signals: How I Sell Smarter and Book More Meetings
Dariia Gerasymova
SDR at Influ2
2 min
Forrester Recognizes Influ2 in Revenue Marketing Platforms for B2B Landscape
Doug Madey
Director of Communications
13 min
Stop Misreading the Signals: What Buyers Are Really Telling You
Dominique Jackson
Content Marketing Manager at Influ2
7 min
Why “More” Broke Your GTM Strategy, and How Focus Fixes it
Joe McNeill
Chief Revenue Officer at Influ2
7 min
What Demandbase Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
9 min
24 Go-To-Market Tools to Make GTM Teams' Lives Easier
Dominique Jackson
Content Marketing Manager at Influ2
7 min
8 Best Advertising Management Software for B2B Brands
Dominique Jackson
Content Marketing Manager at Influ2
8 min
10 Intent Data Providers to Consider in 2025
Dominique Jackson
Content Marketing Manager at Influ2
7 min
What Bombora Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
What 6sense Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
What G2 Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
The Missing Piece in Your Intent-Based Marketing Strategy
Dominique Jackson
Content Marketing Manager at Influ2
8 min
First-Party Intent Data Shows You What 3rd-Party Can’t
Dominique Jackson
Content Marketing Manager at Influ2
8 min
Everyone Said ABM Was Solved. We Saw The Missing Piece
Dmitri Lisitski
Co-Founder & CEO of Influ2
9 min
13 ABM Campaign Ideas You Can Steal From Us
Anna Tsymbalist
Head of ABM at Influ2
8 min
The ABM Funnel That Works in Practice, Not Just in Theory
Anastasiia Khlystova
Marketing Manager at Influ2
10 min
The B2B Buyer’s Journey Isn’t Linear (Here’s How to Adapt)
Dominique Jackson
Content Marketing Manager at Influ2
11 min
Why Account-Based Engagement Is a Company-Wide Initiative
Dominique Jackson
Content Marketing Manager at Influ2
4 min
Strategic Narrative: How to Choose the Right Enemy
Dmitri Lisitski
Co-Founder & CEO of Influ2
9 min
How Contact-Level Ads Change the Game for Sales & Marketing
Anna Tsymbalist
Head of ABM at Influ2
12 min
The Enterprise Ad Strategy That Actually Moves Deals Forward
Anna Tsymbalist
Head of ABM at Influ2
12 min
Your MQL Obsession is Costing You Revenue (Do This Instead)
Dominique Jackson
Content Marketing Manager at Influ2