ABM was never meant to stop at the account level

Buyers don’t make decisions as “accounts.” They make them as people. That’s why we’re bringing ABM to the contact level.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker said that a century ago and somehow it’s still true. Figuring out what works is challenging, so marketing doesn't always get the credit it deserves. Influ2 finally solves this problem by helping you yield measurable results with contact-level advertising.

How can Marketing make a difference in a sales-led GTM strategy?

The idea of ABM turned out to be the answer to a question that had nagged me for a decade, but the tech behind it was far too imprecise to make it work. And that was the inspiration behind Influ2.

Marketing is most impactful when it connects with real people

Marketers have been asked to do the impossible—influence revenue with ABM tools that stop at the account level and treat it like a funnel. But that’s not how people buy. People shift priorities, timing, and needs. We help marketers succeed in the real world of messy buyer journeys and finally prove their impact on revenue.

Our guiding principles

We built Influ2 on the promise of connecting advertisers with exactly the right people. And we did it by always staying true to our guiding principles:

Hone marketing innovation

Make space for all points of view

Measure value in real numbers

Move on problems and new ideas fast

Remain precise in everything we do