Webinar • Oct 18, 2022

Vya & Influ2: How Vya Uses Person-Based Advertising to Drive Demand

What will you learn?

The how, the what, and the why of Vya’s PBA strategy
What insights, analytics, and lessons Vya learned from implementing PBA for sales teams
How PBA helps sales teams accelerate pipeline and close deals

Speakers

Martha France

VP of Marketing and Sales at Vya

Joe McNeill

Chief Revenue Officer at Influ2

Key Points

[01:11]	Why Vya was wary of imprecise digital marketing and what convinced the team to turn to person-based marketing and Influ2
[04:44]	On the emergence of revenue-based titles and the shift to a closer alignment between marketing and sales
[06:43]	Person-based advertising for different stages of the funnel
[09:36]	On multithreading approach for effectively targeting an increasing number of buying groups
[14:05]	On differentiating your company from the competition and other buzz
[18:43]	The importance of engagement data and how sales should act upon it
[21:47]	On the results a company can expect from person-based advertising

Key takeaways

There is a growing trend towards revenue-based titles and a closer alignment between marketing and sales teams. This indicates the need for collaboration and synergy between these departments to drive business growth.

Adopting a multithreading approach allows for effective targeting of an increasing number of buying groups. Additionally, engagement data plays a crucial role, and sales teams should act upon this data to drive meaningful interactions and conversions.

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