Podcast • Nov 08, 2022

Utopia for Marketers: Insights from VP of Marketing Nirosha Methananda

In this podcast, Nirosha shares her personal recommendations on how to become successful in marketing and talks about where the industry is going.

Ajay Gupta

Founder & CEO at Stirista

Vincent Pietrafesa

B2B Products at Stirista

Nirosha Methananda

Former VP of Marketing at Influ2

Key Points

[8:16]	How Nirosha got into marketing
[12:36]	On some of the important changes over the years in the marketing world: the diversification of the marketing landscape, various tools, and attention span in the post-pandemic era
[ 17:39]	Intellectual curiosity as one of the most important personality traits for people who want to succeed in marketing
[18:53]	A few words on Influ2’s marketing strategy and how the team uses their own tool
[24:08]	How Nirosha and Influ2 use AIb for analysis and predictive modeling
[26:57]	What makes Influ2 unique from its competitors: a few words on the new approach of person-based advertising
[34:03]	Some common beliefs about marketing that Nirosha disagrees with
[37:42]	In conclusion: how to listen, understand, and critically analyze the information to condense the most important parts of it

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