Podcast • May 16, 2024

The RevOps & ABM Alignment: Leveraging contact-level ads in ABM

Dmitri Lisitski

Dmitri Lisitski

Co-Founder and CEO at Influ2

Romeo Mann

Romeo Mann

Founder & Customer Delivery Manager at MAN.Digital

Key Points

[00:00]	Reflections on the condition of the market
[03:32]	What Influ2 does and why it’s an important part of the sales process
[07:19]	On the technology behind person-based ads
[11:58]	At what point should a company consider transitioning from traditional advertising to Influ2?
[15:21]	What are the steps that a software company should take to adopt a more advanced marketing strategy?
[23:52]	To implement an advanced marketing strategy, what key roles should a company prioritize filling?
[27:33]	How can a tech founder launch a successful ABM program?
[33:34]	On the role of C-level executives in the strategic decision-making for ABM
[41:38]	On the useful resources to refer to and outro

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