Podcast • Aug 10, 2022

How to Target Multiple Stakeholders In a Single Account: Insights from Dmitri Lisitski

The B2B Growth Podcast sat down with Influ2 to learn more about how to target multiple stakeholders within a single account through a Person-Based Advertising approach.

Dmitri Lisitski

CEO & Co-founder of Influ2

Dan Sanchez

Host of the B2B Growth Podcast

Key Points

[01:21]	A few words about Influ2 and the basics of person-based advertising
[02:01]	The value of targeting multiple people within the same organization for creating sales champions
[03:40]	Why businesses should switch from targeting one main person from an account to targeting a group of people who influence the final decision
[07:22]	How to use advertising to foster engagement with your target audience instead of estrangement
[10:13]	Creating relevant content for distinct personas across multiple channels as a way to create brand awareness and buzz
[13:56]	How to tweak ad messaging while also keeping your communications consistent
[15:05]	How to create different creatives for different stages of the funnel and how to do advertising personalization the right way

Next Podcasts

The RevOps & ABM Alignment: Leveraging contact-level ads in ABM

B2B Marketing, with Dmitri Lisitski

MarTech Podcast: The concept of account-based everything (ABX)

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