MarTech Podcast: The concept of account-based everything (ABX)
Dmitri Lisitski
CEO & Co-Founder at Influ2
Doug Bell
CMO at Chief Outsiders
Key Points
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The intro to the idea of account-based everything
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On involving multiple departments into providing account-based experience
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What are some key opportunities for alignment between marketing, sales, and customer support?
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On the importance of engagement signals for sales
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Wrapping up
Transcript
My name is Doug Bell from Chief Outsiders, and today we're going to be discussing the future of ABM and account-based everything. Joining me today is Dmitri Lisitski, who is the CEO and co-founder of Influ2. Influ2 helps B2B businesses turn ads into their ultimate sales multiplier by running person-based ads in sync with sales, getting transparency between sales and marketing, and tracking revenue impact from the first touch to a closed deal. Yesterday, Dmitri and I talked about the future of martech and ABM. And today, we're going to continue our conversation by talking about the concept of account-based everything. Okay, here's my conversation with Dmitri Lisitsli, the CEO and co-founder of Influ2. Dmitri, welcome back to the podcast.
