Podcast • Aug 17, 2022

Branding a Company that Specializes in Account Based Marketing

Building a brand from scratch is tough. What are the steps that go into the foundations of brand building and what tools should be used to scale the brand and drive impact in the right way?

Nirosha Methananda

Former VP of Marketing at Influ2

Sam Jacobs

Founder & CEO at Pavilion

Key Points

[06:46]	On the person-based advertising and how Influ2 promotes the approach of targeting people instead of accounts
[09:00]	How to integrate Influ2 into your marketing tech stack
[13:32]	On Nirosha's background and years of experience in marketing
[18:01]	What are the steps that go into brand building and how to scale it in the long run?
[24:11]	What does sales and marketing alignment mean in practice? A few words on having a collective goal between sales and marketing
[27:44]	About inspiring people and their impact on the evolution of marketing

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