Podcast • Nov 08, 2022

Best Practices for Successful Sales and Marketing Integration, with Joe McNeill

Join the discussion about fostering transparency and alignment between marketing and sales for revenue-driven results.

Joe McNeill

Chief Revenue Officer at Influ2

Matt Heinz

The host of Sales Pipeline Radio

Key Points

[1:36]	What does person-based advertising mean and why is that important now?
[2:06]	What's the difference between account-based advertising and person-based advertising?
[3:31]	On the importance of direct personal connections in lengthier sales cycles
[4:49]	On ad messaging: how to balance the business value for what you’re selling with personal needs and objectives of the people who are going to make decisions?
[6:42]	On sequencing the message across buying group members and increasing velocity of their commitment to change
[8:40]	What are the best practices for how marketers should be thinking about multithreaded opportunities to support their sales teams?
[10:27]	Best practices for aligning sales and marketing from an operational angle
[11:39]	On building the culture of “collaborative meritocracy”
[14:09]	On how to think about attribution and impact by sales and marketing motions across a complex journey

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