How Influ2 Helped Quantexa Accelerate Deals and Increase Revenue by 7.6X

How are top marketers using person-based advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quatexa’s cold outreach:

• Conversions: 4.53x higher conversion rate versus cold outreach.
• Pipeline: 5.2x boost in pipeline versus cold outreach.
• Revenue: 7.6x increase in influenced revenue versus cold outreach.
• ROI: Saw a 837% return on their Influ2 investment

When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.

“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “Every dollar spent without results felt like a setback.” With complex B2B buying processes involving large committees, they needed a more effective strategy.

Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.

“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa

After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. 'There’s nothing here that we’re not already doing,' he says."

This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. 

For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.

They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. 

“We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”

Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.

This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.

The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.

The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.

Switching from form fills to targeted engagement has paid off. “With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth,” he concludes.

Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.

Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.

The results speak for themselves: a 4.53x higher conversion rate compared to cold outreach, a 5.2x boost in pipeline generation, and a 7.6x increase in influenced revenue.

Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an 837% ROI and solidifying Influ2 as a key driver of pipeline and revenue growth.

This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.

As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. 

Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.

Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.”

For Adam and the Quantexa team, there’s no turning back. 

“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” 

Adam Woozeer — Director of Digital and ABM at Quantexa

Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.

• Location: London, UK
• Industry: Data Analytics
• Size: 500-1000 employees