A Partner Program That Starts With People

There's a question that eventually comes up in most B2B agency/client relationships: "We know our ads are reaching the right companies, but are they reaching the right people?"

It's a reasonable concern, and traditional ABM platforms don't have a good answer. They're built around accounts, which means you can target a company, but not Jane, the VP of Growth Marketing who actually signs the contract.

Influ2 is ABM that starts with people. 

We make it simple for teams to run more precise and effective programs by engaging the individuals who actually influence buying decisions—not just the accounts they sit within.

Even the best technology doesn’t create impact on its own. It needs the right strategy, execution, and ecosystem around it. So instead of treating partners as an add-on, we’ve built a program designed to make them central to how customers succeed.

We’re already seeing this approach take shape across our growing partner ecosystem, which includes marketing agencies, private equity firms, and tech partners.

Agencies are turning Influ2 into a new revenue stream. We package contact-level ABM into a profitable, high-margin managed service. Agencies bring strategy and creative; Influ2 provides precise targeting and contact-level reporting. The result? Stickier retainers backed by proof of exactly which decision-makers you're engaging.

Similarly, private equity firms partner with Influ2 to provide contact-level ABM across their portfolio companies to drive measurable revenue accelerations for their investment’s businesses

Through our tech partnerships, we’re combining contact-level engagement and intent with the CRMs, MAPs, and sales enablement platforms that B2B companies use to run their GTM strategies. Influ2 currently integrates with Hubspot, Marketo, Salesforce and others helping shared customers act on the right people faster and prove marketing's impact on revenue.

Across all of these use cases, one thing is consistent: partners gain far greater clarity into who is actually being influenced—and how that influence connects to revenue. 

That's a meaningful shift from the guesswork that still defines most B2B advertising programs.

If you’re ready to bring contact-level ABM into your offering—whether as an agency, investor or a technology partner—we’d love to work with you. Check out our Partners page to learn more and get started.