Webinar • Jun 06, 2023

Stop Guessing and Start Doing: How to Make Person-Based Advertising Your Smarketing Superpower

What will you learn?

About the threat of a potential economic downturn with the expectations for marketing and sales going up and budgets going down
About the pressure on existing sales and marketing teams to be able to meet set targets with essentially less money and less resources
About the best way for organizations to stand out from the pack

Speakers

Nirosha Methananda

Former VP of Marketing at Influ2

Key Points

[00:21]	What does the looming economic recession mean for businesses in general and marketing and sales in particular?
[02:00]	On the key challenges that sales and marketing face today
[05:20]	Why sales shouldn’t wait too long for marketing to warm up leads
[07:10]	How person-based advertising can change the way marketing and sales collaborate
[08:57]	On using advertising throughout the funnel to help sales move the deal
[11:28]	The three key use cases for person-based advertising during the turndown: passive prospecting, working with existing customers, educating and leaving impressions for the future
[14:22]	Vya’s case study, the challenges they faced during Covid-19 and how person-based advertising turned their situation around
[16:44]	Hexaware’s case study and their scientific approach toward targeting

Key takeaways

Person-based advertising enables more effective lead warming and allows advertising to be used throughout the funnel to support sales efforts and move deals forward.

Use cases for person-based advertising include passive prospecting to identify potential leads, engaging with existing customers to drive retention and upselling, and educating and leaving impressions for future business opportunities.

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