Webinar • Jan 11, 2024

How Sapiens uses Influ2 when selling to large enterprises

Speakers

Adir Ben Ezri

Adir Ben Ezri

Head of Growth at Sapiens

Chapters

[00:09]	How do you use Influ2 V2?
[00:24]	How have new features impacted your advertising program?
[00:58]	Why did you switch to Influ2 V2 from V1?
[01:46]	What problems are you solving with Influ2?

Transcript

Hi! I’m Adir Ben Ezri, Director of Growth at Sapiens. We use Influ2 V2 to drive qualified pipeline and boost sales by advertising to key decision-makers and influencers within our target accounts.

Key takeaways

Using Influ2 V2 allows Sapiens to effectively target key decision-makers within large enterprise accounts.

The platform's ability to break down journeys, cohorts, and content enables a more personalized approach tailored to the diverse buying committees and different personas within their enterprise accounts.

The switch from Influ2 V1 to V2 was driven by the introduction of the journey constructor. It allowed Sapiens to create a granular advertising experience for each prospect at scale.

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