Webinar • Jun 05, 2026
Forrester x Influ2: A New Hope for B2B Marketing
- How contact-level signals help GTM teams coordinate ads, emails, and other actions around each buyer’s behavior
- How to tailor messages based on each person’s role in the buying group
Speakers
Key takeaways
Your buyer isn't a lead — it's a group of people with different roles, questions, and stakes in the deal.
Account-level signals tell you someone is interested; contact-level signals tell you who — and what to say to them.
Intent data is only valuable in the moment — act on contact-level signals fast, or the window closes.
You can't prove marketing's contribution if you don't know which people you actually influenced.
