How Ledgy is using Influ2 to turn ABM into their top-3 pipeline generation channels

Hi everyone. My name is Maria Dirina. I'm a performance marketing manager at Ledgy. We use Influ2 for our B2B ABM programs. Now, we decided to implement Influ2 when we realized that running our ads on huge contact lists required by other platforms is simply not effective enough. We wanted to do account segmentation and show specific messaging to specific contacts, account groups or specific people even. And I think for a long time in B2B, the choice has been either between very broad spray-and-pray campaigns or very manual ABM efforts. And that's where Influ2 came in very handy because now we could automate all our ABM campaigns. And instead of addressing the whole contact list, we are now kicking off conversations with specific accounts and specific people – most importantly – in those accounts.