Webinar • Aug 04, 2025
Influ2 in Action: Automating Smarter Campaigns with Journey Builder
Learn how to:
- How to build buyer ad journeys that align with your sales process
- How Sanity uses engagement and CRM data to move buyers through the funnel
- How to rotate creative by stage to prevent fatigue and improve performance
- How Journey Builder connects with your CRM, MAP, and SEP—no extra lift required
Speakers
Chapters
Key takeaways
Start with a clear goal. When building your cohort, ask yourself: “What action do I want to driveˮ, is it booking meetings, pipeline acceleration, or upsell?
Target full buying groups. Combine role, seniority, and department to ensure full buying groups see
your message including decision-makers, champions, and influencers.
Segment beyond the basics. Donʼt just segment by job title—layer in behavior like sales outreach, or deal stage to make your outreach smarter and more relevant.
Use Cohorts to stay current. Cohorts update as contacts meet (or no longer meet) your criteria—so your campaigns are always targeting the right people at the right time.
