Chapters
Key takeaways
Build your audience together. Align sales and marketing around who you’re targeting and why—same room, same goals.
Provide full funnel air cover. Launch ads that support every stage of the buyer journey from top of funnel to open opportunities for accelerating deal cycles.
Enable real-time intent signals. Ensure you team receives timely, personalized outreach signals to encourage real-time outreach with high-impact sequences to boost conversions.
Obtain leadership buy-in with performance visibility. Share outcomes, learnings, and wins to reinforce alignment and support from the top-down.
Operationalize, rinse and repeat. It’s not about credit—it’s about performance. Refine together, continuously, and turn insights into repeatable playbooks.
