The Influ2 MCP Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 4
Help Sales prepare and prioritize outreach
Influ2 already tells you something no other tool does: not just that an account is interested, but which specific person clicked which ad or researched which topic. That's the difference between a cold call and a warm one — if it's in front of you before you dial.
With Influ2 MCP, your AI tool pulls those same contact-level signals directly into the chat you or your sales team are already having. Ask which prospects deserve your attention today, or what a specific account has actually been engaging with, and you get a named person, a specific topic, and an opening — not a generic pitch.
Prompts for gathering sales intel
Each of these uses Influ2's contact-level signals — who engaged, with what, and when — to make your outreach specific instead of generic.
Daily prioritization
Start the day with a ranked list. No guessing who to call first.
Tell me which of my prospects are the highest priority today. Exclude accounts with an open opportunity — focus on net-new prospects.
Pre-call brief
Walk into a call already knowing who from the account has engaged and what they’re interested in.
Build me a pre-call brief for [Account]: who's engaged, with what topics, and how recently.
Contact-level history
Get the full picture on one person before you reach out, not just an account-level summary.
Pull up everything on [Contact Name].
What's resonating
Find the specific topic or message actually landing with an account or contact, so you can lean into it instead of using a generic pitch.
What content or topic resonates best for [Account Name or Contact Name]?
Ranked creative reference
See exactly which messages an account has engaged with, ranked, so you know what to bring up.
Which ad creatives has [Account] clicked, ranked, and what should I reference in outreach to the buying group?
Draft outreach with context
Turn what you just learned into a first draft, instead of starting from a blank page.
Based on what you surfaced for [Account], help me draft a personalized email to [Contact].
Your AI tool is as complete as the data you feed it. The more of your tech stack you connect, the more context your AI tool has to work with—and the more complete your answers can be.
And while AI can do the heavy lifting, always review its recommendations and apply your own logic and expertise to make the output yours before taking action.
You already know what good ABM looks like — you've built plenty of it. What slowed you down was never the strategy. It was everything standing between having the idea, uncovering the insights, and getting it live.
Influ2 MCP gives you a shortcut.
Every prompt in this guide works today. So open the chat, pick one, and run it before you close this doc.
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 4
Help Sales prepare and prioritize outreach
Influ2 already tells you something no other tool does: not just that an account is interested, but which specific person clicked which ad or researched which topic. That's the difference between a cold call and a warm one — if it's in front of you before you dial.
With Influ2 MCP, your AI tool pulls those same contact-level signals directly into the chat you or your sales team are already having. Ask which prospects deserve your attention today, or what a specific account has actually been engaging with, and you get a named person, a specific topic, and an opening — not a generic pitch.
Prompts for gathering sales intel
Each of these uses Influ2's contact-level signals — who engaged, with what, and when — to make your outreach specific instead of generic.
Daily prioritization
Start the day with a ranked list. No guessing who to call first.
Tell me which of my prospects are the highest priority today. Exclude accounts with an open opportunity — focus on net-new prospects.
Pre-call brief
Walk into a call already knowing who from the account has engaged and what they’re interested in.
Build me a pre-call brief for [Account]: who's engaged, with what topics, and how recently.
Contact-level history
Get the full picture on one person before you reach out, not just an account-level summary.
Pull up everything on [Contact Name].
What's resonating
Find the specific topic or message actually landing with an account or contact, so you can lean into it instead of using a generic pitch.
What content or topic resonates best for [Account Name or Contact Name]?
Ranked creative reference
See exactly which messages an account has engaged with, ranked, so you know what to bring up.
Which ad creatives has [Account] clicked, ranked, and what should I reference in outreach to the buying group?
Draft outreach with context
Turn what you just learned into a first draft, instead of starting from a blank page.
Based on what you surfaced for [Account], help me draft a personalized email to [Contact].
Your AI tool is as complete as the data you feed it. The more of your tech stack you connect, the more context your AI tool has to work with—and the more complete your answers can be.
And while AI can do the heavy lifting, always review its recommendations and apply your own logic and expertise to make the output yours before taking action.
You already know what good ABM looks like — you've built plenty of it. What slowed you down was never the strategy. It was everything standing between having the idea, uncovering the insights, and getting it live.
Influ2 MCP gives you a shortcut.
Every prompt in this guide works today. So open the chat, pick one, and run it before you close this doc.
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 4
Help Sales prepare and prioritize outreach
Influ2 already tells you something no other tool does: not just that an account is interested, but which specific person clicked which ad or researched which topic. That's the difference between a cold call and a warm one — if it's in front of you before you dial.
With Influ2 MCP, your AI tool pulls those same contact-level signals directly into the chat you or your sales team are already having. Ask which prospects deserve your attention today, or what a specific account has actually been engaging with, and you get a named person, a specific topic, and an opening — not a generic pitch.
Prompts for gathering sales intel
Each of these uses Influ2's contact-level signals — who engaged, with what, and when — to make your outreach specific instead of generic.
Daily prioritization
Start the day with a ranked list. No guessing who to call first.
Tell me which of my prospects are the highest priority today. Exclude accounts with an open opportunity — focus on net-new prospects.
Pre-call brief
Walk into a call already knowing who from the account has engaged and what they’re interested in.
Build me a pre-call brief for [Account]: who's engaged, with what topics, and how recently.
Contact-level history
Get the full picture on one person before you reach out, not just an account-level summary.
Pull up everything on [Contact Name].
What's resonating
Find the specific topic or message actually landing with an account or contact, so you can lean into it instead of using a generic pitch.
What content or topic resonates best for [Account Name or Contact Name]?
Ranked creative reference
See exactly which messages an account has engaged with, ranked, so you know what to bring up.
Which ad creatives has [Account] clicked, ranked, and what should I reference in outreach to the buying group?
Draft outreach with context
Turn what you just learned into a first draft, instead of starting from a blank page.
Based on what you surfaced for [Account], help me draft a personalized email to [Contact].
Your AI tool is as complete as the data you feed it. The more of your tech stack you connect, the more context your AI tool has to work with—and the more complete your answers can be.
And while AI can do the heavy lifting, always review its recommendations and apply your own logic and expertise to make the output yours before taking action.
You already know what good ABM looks like — you've built plenty of it. What slowed you down was never the strategy. It was everything standing between having the idea, uncovering the insights, and getting it live.
Influ2 MCP gives you a shortcut.
Every prompt in this guide works today. So open the chat, pick one, and run it before you close this doc.
Download these prompts and walk into every call already knowing what to say
Every call is a warm call when you know what matters to each prospect.