The Influ2 MCP Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 3
Analyze your program’s real impact on revenue
Eventually every ABM leader gets asked: is this working? And "working" rarely means impressions or CTR. It means whether engagement is actually turning into pipeline.
Influ2 connects contact-level engagement and signal data to the accounts your programs have influenced into open opportunities or booked meetings. That lets you move beyond “here’s our click-through rate” to “here’s which programs are actually driving revenue.”
With Influ2’s MCP, you can answer the questions that matter most to you, not just the ones your dashboards were built for. Go beyond engagement metrics to uncover which programs and buyers are actually driving pipeline and revenue—all in a single conversation—just ask your AI tool.
Worth knowing: Influ2 pulls opportunity and revenue data from your CRM. You don’t need a separate CRM MCP to analyze it through Influ2’s MCP, but your Influ2 instance must be connected to your CRM first in order to access these insights.
Prompts to analyze revenue impact from your ABM programs
Using Influ2’s MCP, your AI tool can pull opportunity and meeting influence for a specific or all programs at once — so "is this working?" gets answered with the full picture of performance, not a narrow slice.
Opportunity and meeting influence, by program
See which programs are actually driving pipeline, not just clicks.
How many open opportunities and booked meetings have our ABM programs influenced over the last 12 months, and which programs are driving the most?
Trend over time
Check whether your programs are getting more efficient at influencing pipeline, or less, quarter over quarter.
Compare how many accounts we've influenced into an opportunity or meeting this quarter versus last quarter. Are we getting more efficient or less?
Persona trends
Find out which job titles are engaging with a program and already involved in a deal, so you know who to double down on.
Which job titles are engaging most with [Program X], and which of them are also already involved in an open opportunity?
Program-level ranking
Rank programs by how many opportunities they've actually influenced, so you know which one to build the next program around.
Rank our programs by the number of open opportunities they've influenced over the last 18 months. Which ones should I replicate?
Targeted vs. not targeted comparison
See whether being targeted by an active ABM program actually moves the needle, by comparing targeted contacts against everyone else.
Compare outcomes for contacts targeted by active ABM programs vs. those who aren’t.
Account-level check
Zero in on one program and see exactly which accounts have progressed and which are stuck, so you know where to focus next.
For [Program X], show me which accounts have progressed to an open opportunity and which haven't, so I know where to focus.
Once you know which program or persona is actually moving accounts toward pipeline, ask your AI tool to act on it. It can adjust targeting, shift a journey, or stand up a new program built on what's proven.
You ask for the change, your AI tool drafts it, and nothing goes live until you approve it.
Read on
Use case 4
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 3
Analyze your program’s real impact on revenue
Eventually every ABM leader gets asked: is this working? And "working" rarely means impressions or CTR. It means whether engagement is actually turning into pipeline.
Influ2 connects contact-level engagement and signal data to the accounts your programs have influenced into open opportunities or booked meetings. That lets you move beyond “here’s our click-through rate” to “here’s which programs are actually driving revenue.”
With Influ2’s MCP, you can answer the questions that matter most to you, not just the ones your dashboards were built for. Go beyond engagement metrics to uncover which programs and buyers are actually driving pipeline and revenue—all in a single conversation—just ask your AI tool.
Worth knowing: Influ2 pulls opportunity and revenue data from your CRM. You don’t need a separate CRM MCP to analyze it through Influ2’s MCP, but your Influ2 instance must be connected to your CRM first in order to access these insights.
Prompts to analyze revenue impact from your ABM programs
Using Influ2’s MCP, your AI tool can pull opportunity and meeting influence for a specific or all programs at once — so "is this working?" gets answered with the full picture of performance, not a narrow slice.
Opportunity and meeting influence, by program
See which programs are actually driving pipeline, not just clicks.
How many open opportunities and booked meetings have our ABM programs influenced over the last 12 months, and which programs are driving the most?
Trend over time
Check whether your programs are getting more efficient at influencing pipeline, or less, quarter over quarter.
Compare how many accounts we've influenced into an opportunity or meeting this quarter versus last quarter. Are we getting more efficient or less?
Persona trends
Find out which job titles are engaging with a program and already involved in a deal, so you know who to double down on.
Which job titles are engaging most with [Program X], and which of them are also already involved in an open opportunity?
Program-level ranking
Rank programs by how many opportunities they've actually influenced, so you know which one to build the next program around.
Rank our programs by the number of open opportunities they've influenced over the last 18 months. Which ones should I replicate?
Targeted vs. not targeted comparison
See whether being targeted by an active ABM program actually moves the needle, by comparing targeted contacts against everyone else.
Compare outcomes for contacts targeted by active ABM programs vs. those who aren’t.
Account-level check
Zero in on one program and see exactly which accounts have progressed and which are stuck, so you know where to focus next.
For [Program X], show me which accounts have progressed to an open opportunity and which haven't, so I know where to focus.
Once you know which program or persona is actually moving accounts toward pipeline, ask your AI tool to act on it. It can adjust targeting, shift a journey, or stand up a new program built on what's proven.
You ask for the change, your AI tool drafts it, and nothing goes live until you approve it.
Read on
Use case 4
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 3
Analyze your program’s real impact on revenue
Eventually every ABM leader gets asked: is this working? And "working" rarely means impressions or CTR. It means whether engagement is actually turning into pipeline.
Influ2 connects contact-level engagement and signal data to the accounts your programs have influenced into open opportunities or booked meetings. That lets you move beyond “here’s our click-through rate” to “here’s which programs are actually driving revenue.”
With Influ2’s MCP, you can answer the questions that matter most to you, not just the ones your dashboards were built for. Go beyond engagement metrics to uncover which programs and buyers are actually driving pipeline and revenue—all in a single conversation—just ask your AI tool.
Worth knowing: Influ2 pulls opportunity and revenue data from your CRM. You don’t need a separate CRM MCP to analyze it through Influ2’s MCP, but your Influ2 instance must be connected to your CRM first in order to access these insights.
Prompts to analyze revenue impact from your ABM programs
Using Influ2’s MCP, your AI tool can pull opportunity and meeting influence for a specific or all programs at once — so "is this working?" gets answered with the full picture of performance, not a narrow slice.
Opportunity and meeting influence, by program
See which programs are actually driving pipeline, not just clicks.
How many open opportunities and booked meetings have our ABM programs influenced over the last 12 months, and which programs are driving the most?
Trend over time
Check whether your programs are getting more efficient at influencing pipeline, or less, quarter over quarter.
Compare how many accounts we've influenced into an opportunity or meeting this quarter versus last quarter. Are we getting more efficient or less?
Persona trends
Find out which job titles are engaging with a program and already involved in a deal, so you know who to double down on.
Which job titles are engaging most with [Program X], and which of them are also already involved in an open opportunity?
Program-level ranking
Rank programs by how many opportunities they've actually influenced, so you know which one to build the next program around.
Rank our programs by the number of open opportunities they've influenced over the last 18 months. Which ones should I replicate?
Targeted vs. not targeted comparison
See whether being targeted by an active ABM program actually moves the needle, by comparing targeted contacts against everyone else.
Compare outcomes for contacts targeted by active ABM programs vs. those who aren’t.
Account-level check
Zero in on one program and see exactly which accounts have progressed and which are stuck, so you know where to focus next.
For [Program X], show me which accounts have progressed to an open opportunity and which haven't, so I know where to focus.
Once you know which program or persona is actually moving accounts toward pipeline, ask your AI tool to act on it. It can adjust targeting, shift a journey, or stand up a new program built on what's proven.
You ask for the change, your AI tool drafts it, and nothing goes live until you approve it.
Read on
Use case 4: Help Sales prep and prioritize outreach
Download these prompts and know if ABM is working without opening a spreadsheet
Next time leadership asks if ABM is paying off, don't build a report — just ask.