The Influ2 MCP Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 2
Optimize your ABM advertising strategy
Running an ABM program is a lot like maintaining a car: regular check-ins keep things running smoothly, but the tedious tasks are easy to put off. A deep dive into your advertising strategy is one of them—and it’s essential to keeping your ABM program healthy.
With Influ2’s MCP, your AI tool can access contact-level buyer signals and the ABM programs targeting them, right inside the environment you’re already working in.
It's like bringing your ad campaigns into a mechanic shop, and having an expert team of data analysts and revenue ops do all the work in seconds. You can ask the question, get the answer, and adjust your strategy — all without leaving the conversation.
Prompts to give your advertising strategy a tune-up
Using Influ2’s MCP, you can instantly see which messages and creatives are performing best across your programs, based on real contact-level buyer engagement. Then you can apply changes or take new actions from that same conversation.
Here are some things to try:
Cross-program creative performance check
Take one pass across every program’s creative performance, then recreate or build upon what’s working and retire what isn’t.
Show me contact-level ad performance across all my active ABM programs this quarter. Which creatives are driving the most engagement?
Underperforming message audit
Identify the weak creative in a specific program, plus a stronger performer from elsewhere worth testing in its place. Then you can swap the message before more budget is spent on it.
Which messages in [Program X] are underperforming, and what should I swap in?
Scale what works
Identify the pattern behind the winning creative and campaigns, so you can start the next program from what's proven, not a blank slate.
Compare creative performance across my top 3 ABM programs and tell me what to carry into a new program targeting [segment].
Influ2's MCP goes a step further: once you know which creative is winning and which contacts are driving it, you can act on it directly — swap a message, pause a program, or stand up a new one, right from your AI conversation. And remember: nothing goes live until you approve it.
That loop (see the trend, understand who's behind it, act on it) used to take a report, a couple of document drafts, and a Slack thread. Now it takes one conversation.
Appendix: Four prompts to try this week
The beauty of MCP is that it’s made for hands-on testing. Try some of these and see what your AI tool comes back with. Even unexpected results can help open your eyes to potential opportunities or issues before they surface in traditional reporting.
Prompt
What it surfaces
Decision it drives
Identify top-performing programs based on CTR [or any ad metric you care about].
A ranked comparison across programs, using the metric you care about most.
Shift budget toward what's working; flag the underperformer for a creative refresh.
What are my best performing creatives overall?
Your top and bottom creatives side by side.
Retire the dead weight; carry the winning format into your next program.
Who clicked on [Creative Name]?
The specific people who engaged.
Route the strongest accounts and contacts to sales today.
Find out which content is resonating best with [Account].
Which message is actually landing with the majority of the buying group at a specific account.
Put the next dollar behind the message the account is actually responding to.
Not every question has a clean number behind it. If you ask for something that isn't tracked yet, your AI tool will say so plainly and suggest a workable alternative, rather than guessing.
Read on
Use case 3
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Use case 2
Optimize your ABM advertising strategy
Running an ABM program is a lot like maintaining a car: regular check-ins keep things running smoothly, but the tedious tasks are easy to put off. A deep dive into your advertising strategy is one of them—and it’s essential to keeping your ABM program healthy.
With Influ2’s MCP, your AI tool can access contact-level buyer signals and the ABM programs targeting them, right inside the environment you’re already working in.
It's like bringing your ad campaigns into a mechanic shop, and having an expert team of data analysts and revenue ops do all the work in seconds. You can ask the question, get the answer, and adjust your strategy — all without leaving the conversation.
Prompts to give your advertising strategy a tune-up
Using Influ2’s MCP, you can instantly see which messages and creatives are performing best across your programs, based on real contact-level buyer engagement. Then you can apply changes or take new actions from that same conversation.
Here are some things to try:
Cross-program creative performance check
Take one pass across every program’s creative performance, then recreate or build upon what’s working and retire what isn’t.
Show me contact-level ad performance across all my active ABM programs this quarter. Which creatives are driving the most engagement?
Underperforming message audit
Identify the weak creative in a specific program, plus a stronger performer from elsewhere worth testing in its place. Then you can swap the message before more budget is spent on it.
Which messages in [Program X] are underperforming, and what should I swap in?
Scale what works
Identify the pattern behind the winning creative and campaigns, so you can start the next program from what's proven, not a blank slate.
Compare creative performance across my top 3 ABM programs and tell me what to carry into a new program targeting [segment].
Influ2's MCP goes a step further: once you know which creative is winning and which contacts are driving it, you can act on it directly — swap a message, pause a program, or stand up a new one, right from your AI conversation. And remember: nothing goes live until you approve it.
That loop (see the trend, understand who's behind it, act on it) used to take a report, a couple of document drafts, and a Slack thread. Now it takes one conversation.
Appendix: Four prompts to try this week
The beauty of MCP is that it’s made for hands-on testing. Try some of these and see what your AI tool comes back with. Even unexpected results can help open your eyes to potential opportunities or issues before they surface in traditional reporting.
Prompt
What it surfaces
Decision it drives
Identify top-performing programs based on CTR [or any ad metric you care about].
A ranked comparison across programs, using the metric you care about most.
Shift budget toward what's working; flag the underperformer for a creative refresh.
What are my best performing creatives overall?
Your top and bottom creatives side by side.
Retire the dead weight; carry the winning format into your next program.
Who clicked on [Creative Name]?
The specific people who engaged.
Route the strongest accounts and contacts to sales today.
Find out which content is resonating best with [Account].
Which message is actually landing with the majority of the buying group at a specific account.
Put the next dollar behind the message the account is actually responding to.
Not every question has a clean number behind it. If you ask for something that isn't tracked yet, your AI tool will say so plainly and suggest a workable alternative, rather than guessing.
Read on
Use case 3
Bla bla bla download playbook
Pushing your ABM program live is one step, and MCP keeps you in control of it. Every program your AI tool builds is created as a paused draft first — nothing runs and no usage is spent until you review it and say go.
The Influ2
MCP
Promptbook
How to use Influ2 and your AI tool of choice to run your ABM program at the contact level.
Intro
Use case 1: Build and launch an ABM program
Use case 2: Optimize your ABM advertising strategy
Use case 3: Analyze program impact on revenue
Use case 4: Help Sales prep and prioritize outreach
Appendix: MCP 101
Use case 2
Optimize your ABM advertising strategy
Running an ABM program is a lot like maintaining a car: regular check-ins keep things running smoothly, but the tedious tasks are easy to put off. A deep dive into your advertising strategy is one of them—and it’s essential to keeping your ABM program healthy.
With Influ2’s MCP, your AI tool can access contact-level buyer signals and the ABM programs targeting them, right inside the environment you’re already working in.
It's like bringing your ad campaigns into a mechanic shop, and having an expert team of data analysts and revenue ops do all the work in seconds. You can ask the question, get the answer, and adjust your strategy — all without leaving the conversation.
Prompts to give your advertising strategy a tune-up
Using Influ2’s MCP, you can instantly see which messages and creatives are performing best across your programs, based on real contact-level buyer engagement. Then you can apply changes or take new actions from that same conversation.
Here are some things to try:
Cross-program creative performance check
Take one pass across every program’s creative performance, then recreate or build upon what’s working and retire what isn’t.
Show me contact-level ad performance across all my active ABM programs this quarter. Which creatives are driving the most engagement?
Underperforming message audit
Identify the weak creative in a specific program, plus a stronger performer from elsewhere worth testing in its place. Then you can swap the message before more budget is spent on it.
Which messages in [Program X] are underperforming, and what should I swap in?
Scale what works
Identify the pattern behind the winning creative and campaigns, so you can start the next program from what's proven, not a blank slate.
Compare creative performance across my top 3 ABM programs and tell me what to carry into a new program targeting [segment].
Influ2's MCP goes a step further: once you know which creative is winning and which contacts are driving it, you can act on it directly — swap a message, pause a program, or stand up a new one, right from your AI conversation. And remember: nothing goes live until you approve it.
That loop (see the trend, understand who's behind it, act on it) used to take a report, a couple of document drafts, and a Slack thread. Now it takes one conversation.
Appendix: Four prompts to try this week
The beauty of MCP is that it’s made for hands-on testing. Try some of these and see what your AI tool comes back with. Even unexpected results can help open your eyes to potential opportunities or issues before they surface in traditional reporting.
Prompt
What it surfaces
Decision it drives
Identify top-performing programs based on CTR [or any ad metric you care about].
A ranked comparison across programs, using the metric you care about most.
Shift budget toward what's working; flag the underperformer for a creative refresh.
What are my best performing creatives overall?
Your top and bottom creatives side by side.
Retire the dead weight; carry the winning format into your next program.
Who clicked on [Creative Name]?
The specific people who engaged.
Route the strongest accounts and contacts to sales today.
Find out which content is resonating best with [Account].
Which message is actually landing with the majority of the buying group at a specific account.
Put the next dollar behind the message the account is actually responding to.
Not every question has a clean number behind it. If you ask for something that isn't tracked yet, your AI tool will say so plainly and suggest a workable alternative, rather than guessing.
Read on
Use case 3: Analyze your program’s real impact on revenue
Download these prompts and catch a slipping program before your quarterly review does
Most programs don't fail loudly. They quietly stop working, and nobody notices until the report.