Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.
5 min
What to Know When Evaluating the 5 Best ABM Platforms
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
Daria Ivanova
Marketing Director at Influ2
7 min
What is Buying Group Marketing and How Can You Get Started?
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
Nirosha Methananda
Former VP of Marketing at Influ2
4 min
What Is Person-Based Marketing? How Is It Different From ABM?
This article shares the benefits of person-based marketing and how it can help you better engage with new and existing targets.
Dmitri Lisitski
Co-Founder & CEO of Influ2
10 min
Why lead scoring models fail in ABM (and how to fix it)
Vlad Dreval
Solution Engineer at Influ2
6 min
Why It's Time to Rethink Account-Based Marketing Attribution
Dominique Jackson
Content Marketing Manager at Influ2
3 min
It’s a Race for Trust and Buyers Pick the Winner
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 in 2023
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2
Anastasiia Khlystova
Marketing Manager at Influ2
2 min
Influ2 Revenue Reporting Update: All Your Efforts Are Counted
Anastasiia Khlystova
Marketing Manager at Influ2
4 min
Ditch the Funnel for the Bow Tie
Joe McNeill
Chief Revenue Officer at Influ2
4 min
How Influ2 Сustomers Maximize Account-Based Marketing ROI
Daria Ivanova
Marketing Director at Influ2
3 min
Account-Based Marketing Has Failed in the Past. Here’s How We Can Fix It
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
2022 Marketing Predictions for an Increasingly Digital World
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
Are You Proud of Your Content?
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
3 Ways Buying Group Marketing Helps Revenue Growth
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
Is the Era of ABM 2.0 Coming? If So, Then It's Time to Get Ready for It
Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min
What Is a Sales Accepted Lead, and How Does It Differ From an SQL?
Joe McNeill
Chief Revenue Officer at Influ2
6 min
The Anatomy of a Great Personalization Strategy in ABM
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
A Better Approach to Revenue Starts with Buying Group Marketing
Nirosha Methananda
Former VP of Marketing at Influ2
4 min
4 Steps to Reaching Customers Like Tesla
Dmitri Lisitski
Co-Founder & CEO of Influ2
2 min
Big News From Influ2! A Year of Seed Funding and Continued Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
2020: A Year of Change and Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Influ2 Named as a Challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Dmitri Lisitski
Co-Founder & CEO of Influ2
8 min
Lead Scoring: What It Is and Why You Need It
Nirosha Methananda
Former VP of Marketing at Influ2
6 min
Paid Media Spend Is Dropping. Now Is the Time to Outpace Competitors With a Person-Based Advertising Strategy
Nirosha Methananda
Former VP of Marketing at Influ2
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