Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.
5 min
What to Know When Evaluating the 5 Best ABM Platforms
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
Daria Ivanova
Marketing Director at Influ2
7 min
What is Buying Group Marketing and How Can You Get Started?
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
Nirosha Methananda
Former VP of Marketing at Influ2
4 min
What Is Person-Based Marketing? How Is It Different From ABM?
This article shares the benefits of person-based marketing and how it can help you better engage with new and existing targets.
Dmitri Lisitski
Co-Founder & CEO of Influ2
12 min
Your MQL Obsession is Costing You Revenue (Do This Instead)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
Why lead scoring models fail in ABM (and how to fix it)
Vlad Dreval
Solution Engineer at Influ2
6 min
Why It's Time to Rethink Account-Based Marketing Attribution
Dominique Jackson
Content Marketing Manager at Influ2
3 min
It’s a Race for Trust and Buyers Pick the Winner
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 in 2023
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2
Anastasiia Khlystova
Marketing Manager at Influ2
2 min
Influ2 Revenue Reporting Update: All Your Efforts Are Counted
Anastasiia Khlystova
Marketing Manager at Influ2
4 min
Ditch the Funnel for the Bow Tie
Joe McNeill
Chief Revenue Officer at Influ2
4 min
How Influ2 Сustomers Maximize Account-Based Marketing ROI
Daria Ivanova
Marketing Director at Influ2
3 min
2020: A Year of Change and Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Are You Proud of Your Content?
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
2022 Marketing Predictions for an Increasingly Digital World
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
3 Ways Buying Group Marketing Helps Revenue Growth
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
Is the Era of ABM 2.0 Coming? If So, Then It's Time to Get Ready for It
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Account-Based Marketing Has Failed in the Past. Here’s How We Can Fix It
Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min
What Is a Sales Accepted Lead, and How Does It Differ From an SQL?
Joe McNeill
Chief Revenue Officer at Influ2
6 min
The Anatomy of a Great Personalization Strategy in ABM
Nirosha Methananda
Former VP of Marketing at Influ2
4 min
4 Steps to Reaching Customers Like Tesla
Dmitri Lisitski
Co-Founder & CEO of Influ2
2 min
Big News From Influ2! A Year of Seed Funding and Continued Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
A Better Approach to Revenue Starts with Buying Group Marketing
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Influ2 Named as a Challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
A Survival Guide for the Coming Digital Advertising Disruption
Nirosha Methananda
Former VP of Marketing at Influ2
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